juliana degli innocenti.

Led announcement comms end-to-end for magna's acquisition by payward (kraken).

Social media intern for the solana paymetns account. Copy, content creation and moderation.

Built and ran marketing as a team of one at Magna, crypto's token operations platform. Brand, content, demand gen, events, sales enablement, the full stack.

Led strategy on a Magna x Kraken 360 series on the people, decisions, and ops behind every token launch.

Built the new social media brand for auth0 bringing the brand closer to devs.

Led copywriting on Magna's customer case studies, partnering with design and video to ship the full deliverable.

Growth marketing for Bitcoin DeFi ecosystem

Led social and community at Sourcegraph, building a creator-led, video-first content engine across Twitter, LinkedIn, TikTok, and Shorts.

A relatable, witty campaign targeting developers post-launch. Positioned Auth0 as the easiest way to handle authentication after you'd already built the thing.

Built an anti-mascot for Auth0: Loggie, a chaotic login box that embodied everything wrong with DIY authentication. Premise: "Make login our problem, not yours."

Helped the "Still Early" campaign for Rootstock's 10-year anniversary. Reframed the milestone as a category statement: ten years in, and Bitcoin DeFi is still early.

Wrote and shaped Magna's flagship sales one-pager. Distilled six product surfaces and a category-level positioning play into a two-page asset that the sales team could send cold.

Wrote 7+ pieces across Magna's editorial blog in 6 months: deep dives on token operations, customer case studies (Espresso, NodePay), operational guides, and the Q3 public quarterly report.

Head of Social at Auth0/Okta for 4 years. Built and scaled the social function for the developer identity platform across X, LinkedIn, YouTube, and emerging video platforms.