full-stack marketer for tech companies. fifteen years building brand, comms, content, growth across retail, ai, crypto and dev tools.
Led announcement comms end-to-end for magna's acquisition by payward (kraken). client emails, user FAQ, employee guidelines, ceo talking points, blog post, and social rollout, coordinated across compliance, legal, and a kraken counterpart
Full rebrand and positioning for crypto infrastructure company
Building developer community and content strategy
Built the new social media brand for auth0 bringing the brand closer to devs.
Product marketing for new identity features
Growth marketing for Bitcoin DeFi ecosystem
Side project building AI tools for marketers
Open source marketing automation toolkit
Weekly newsletter on marketing technology
Built an AI agent for automated content creation and social media scheduling
Designed and developed a high-converting landing page for a Series A startup
Open source portfolio template for developers with CMS integration
Chrome extension that helps draft professional emails using AI
i'm a full-stack marketer. brand, positioning, content, demand, lifecycle, comms, analytics. all of it owned end to end, with the same hands on strategy and execution. fifteen years of b2b across crypto, ai, fintech infrastructure, and security.
i've shipped two post-acquisition repositionings (auth0 → okta, magna → kraken), built marketing functions from a single hire, and i build my own ai tooling because the work demands it.
bilingual en / es, with a film school background that shows up in the editorial sensibility and the visual taste.